Description:

Transform fine, flat hair. Pureology Pure Volume Shampoo is crafted with a lightweight yet powerful formula, this shampoo provides a gentle cleanse while enhancing natural volume and thickness. Infused with advanced volumizing technology and exclusive ZeroSulfate, it lifts each strand from root to tip, amplifying body and bounce without stripping away essential moisture or color. 

Hair Goals:

Volume, Color Safe, Fuller hair, Softness

Who It's For:

Fine, flat hair

Benefits:

• Protects from Heat
• Provides lightweight texture and volume
  
• Doesn't weigh hair down
  
• ZeroSulfate®, 100% Vegan Formula
• Color protection from patented Antifade Complex®