Description:

Davines’ purple shampoo leaves blondes feeling bright and cool without over-pigmenting like other shampoos. Great for maintaining ash blonde, cool blonde or platinum blonde color. Protects against yellowing from sun exposure and build up while delivering moisture and shine making this the best purple shampoo for dry hair.

Who it's for:

All blonde or silver hair types and textures

Hair Goals:

Anti-yellowing, Toning, Brightening

Benefits:

• Neutralizes unwanted brassiness and yellow tones.
• Cleanses without stripping and drying.
• For platinum and cool blonde hair.
• Hair color is vibrant, protected and pure.
• Alchemic shampoos are enhanced with Vitamin B to moisturize and protect.